Name and contact of the responsible person according to article 4 paragraph 7 GDPR
Daniel Wehrli, GF
Im Morgentau 17d
Tel .: + 41 (0) 79 610 8280
Security and protection of your personal data
We consider it our primary responsibility to protect the confidentiality of the personal information you provide and to protect it from unauthorized access. That’s why we use the utmost care and state-of-the-art security standards to ensure maximum protection of your personal information.
As a private company, we are subject to the provisions of the European Data Protection Regulation (DSGVO) and the regulations of the Federal Data Protection Act (BDSG). We have taken technical and organizational measures to ensure that the data protection rules are respected both by us and by our external service providers.
Legislation requires that personal data be processed lawfully, in good faith and in a manner that is reasonable for the data subject („lawfulness, fairness, transparency“). To ensure this, we inform you about the individual legal definitions that are also used in this privacy statement:
1. Personal data
„Personal data“ means any information relating to an identified or identifiable natural person (hereinafter the „data subject“); a natural person is regarded as identifiable, which can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, the expression of the physical , physiological, genetic, mental, economic, cultural or social identity of this natural person.
„Processing“ means anyone, with or without the help of automated procedures, performed procedures or any such series of operations related to personal data such as collection, collection, organization, ordering, storage, adaptation or modification, reading, querying , the use, disclosure by transmission, dissemination or any other form of provision, matching or linking, restriction, erasure or destruction.
3. Restriction of processing
„Restriction of processing“ is the marking of personal data stored with the aim of limiting its future processing.
„Profiling“ means any kind of automated processing of personal data which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, to analyze or predict personal preferences, interests, reliability, behavior, location or change of location of that natural person.
„Pseudonymisation“ means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data Data can not be assigned to an identified or identifiable natural person.
6. File System
„File system“ means any structured collection of personal data accessible by specific criteria, whether that collection is centralized, decentralized or organized according to functional or geographical considerations.
„Responsible person“ means a natural or legal person, public authority, body or body that alone or jointly with others decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his appointment may be provided for under Union or national law.
„Processor“ means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.
„Recipient“ means a natural or legal person, public authority, agency or other entity to whom personal data are disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered to be recipients; the processing of such data by the said authorities shall be in accordance with the applicable data protection rules in accordance with the purposes of the processing.
10. Third party
„Third party“ means a natural or legal person, public authority, body or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or processor to process the personal data.
A „consent“ of the data subject is any expression of will voluntarily given in a specific, unequivocal and unambiguous manner in the form of a statement or other unambiguous confirmatory act that indicates to the data subject that they are involved in the processing of the data subject personal data.
For security reasons and to protect the transmission of personal data and other confidential contents (for example, orders or inquiries to the person responsible), this website uses an SSL or Internet connection. TLS encryption. You can recognize an encrypted connection by the string „https: //“ and the lock icon in your browser bar.
The hosting services we use are for the purpose of providing the following services: infrastructure and platform services, computing capacity, storage and database services, security and technical maintenance services we use to operate this online service.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28 DSGVO (conclusion of contract processing contract).
Collection of access data and log files
We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
Legality of processing
The processing of personal data is only lawful if there is a legal basis for processing. The legal basis for the processing may, in accordance with Article 6 para. 1 lit. a – f DSGVO in particular:
1. The data subject has given his consent to the processing of the personal data concerning him for one or more specific purposes;
2. the processing is necessary for the performance of a contract to which the data subject is a party or for the performance of any pre-contractual action taken at the request of the data subject;
3. the processing is necessary to fulfill a legal obligation to which the controller is subject;
4. the processing is necessary to protect the vital interests of the data subject or any other natural person;
5. the processing is necessary for the performance of a task which is in the public interest or in the exercise of official authority delegated to the controller;
6. processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail, in particular where the data subject is a Child acts.
Information about the collection of personal data
(1) Below we inform about the collection of personal data when using our website. Personal data is z. Name, address, e-mail addresses, user behavior.
(2) When contacting us by e-mail or using a contact form, the information you provide (your e-mail address, your name and telephone number, if applicable) will be stored by us to answer your questions. We delete the data in this connection after the storage is no longer required, or the processing is restricted, if legal storage obligations exist.
Collection of personal data when visiting our website
In the case of merely informative use of the website, ie if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data which is technically necessary for us to inform you about our website and to ensure its stability and security (legal basis is Art. 6 (1) sentence 1 lit. DSGVO):
• IP address
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• content of the request (concrete page)
• Access Status / HTTP status code
• each transferred amount of data
• Website from which the request comes
• Operating system and its interface
• Language and version of the browser software.
(1) In addition to the aforementioned data, cookies are stored on your computer when using our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and that provide certain information to the body that sets the cookie. Cookies can not run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.
(2) This website uses the following types of cookies, the scope and operation of which are explained below:
• Transient cookies (a.)
Persistent cookies (see b.).
1. Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
2. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.
3. You can configure your browser setting according to your wishes and refuse to accept third-party cookies or all cookies. Undertow. „Third Party Cookies“ are cookies that have been set by a third party, and therefore not by the actual website on which you are currently located. Please note that disabling cookies may not enable you to use all features of this website.
More features and offers of our website
(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you will generally need to provide other personal information that we use to provide the service and for which the aforementioned data processing principles apply.
(2) In part, we use to process your data from external service providers. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly inspected.
(3) Furthermore, we may disclose your personal data to third parties, if action participations, competitions, contracts or similar services are offered by us together with partners. For more information, please refer to your personal data or below in the description of the offer.
(4) Insofar as our service providers or partners are based in a country outside the European Economic Area (EEA), we inform you about the consequences of this circumstance in the description of the offer.
Our offer is basically for adults. Persons under the age of 18 should not submit any personal data to us without the consent of their parents or guardians.
Rights of the person concerned
(1) Revocation of consent
If the processing of the personal data is based on a given consent, you have the right to revoke the consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
For the exercise of the right of withdrawal, you can always contact us.
(2) Right to confirmation
You have the right to ask the person in charge to confirm that we are processing personal data concerning you. You can request confirmation at any time using the contact details above.
(3) Right to information
If personal data is processed, you can request information about this personal data and the following information at any time:
1. the processing purposes;
2. the categories of personal data being processed;
3. the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations;
4. if possible, the planned duration for which the personal data are stored or, if this is not possible, the criteria for determining that duration;
5. the right of rectification or erasure of personal data concerning you or restriction of processing by the controller or a right to object to such processing;
6. the existence of a right of appeal to a supervisory authority;
7. if the personal data are not collected from the data subject, all available information on the source of the data;
8. the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information on the logic involved and the scope and intended impact of such processing on the data subject.
If personal data are transmitted to a third country or to an international organization, you have the right to be informed of the appropriate safeguards under Article 46 of the GDPR in connection with the transfer. We provide a copy of the personal data that is the subject of the processing. For any additional copies you request of a person, we may charge a reasonable fee based on the administrative costs. If the application is submitted electronically, the information must be provided in a standard electronic format, unless otherwise stated. The right to receive a copy under paragraph 3 shall not affect the rights and freedoms of others.
(4) Right to rectification
You have the right to demand immediate correction of incorrect personal data concerning you. Taking into account the purposes of processing, you have the right to request the completion of incomplete personal data, including by means of a supplementary statement.
(5) Right to cancellation („right to be forgotten“)
You have the right to request that the person responsible for your personal data be deleted immediately and we are obliged to delete personal data immediately if one of the following applies:
1. The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
2. The data subject withdraws the consent on which the processing was based in accordance with Article 6 (1) (a) or Article 9 (2) (a) GDPR and lacks any other legal basis for the processing.
3. The data subject objects to the processing pursuant to Article 21 (1) of the GDPR and there are no high-level legitimate grounds for the processing or the data subject objects to the processing in accordance with Article 21 (2) GDPR.
4. The personal data were processed unlawfully.
5. The deletion of personal data is required to fulfill a legal obligation under Union or national law to which the controller is subject.
6. The personal data were collected in relation to information society services offered pursuant to Article 8 (1) of the GDPR.
If the controller has made the personal data publicly available and is required to erase it in accordance with paragraph 1, taking into account the technology available and the implementation costs, he shall take appropriate measures, including technical ones, to inform data controllers who process the personal data to inform that an affected person has requested that they delete all links to such personal data or copies or replications of such personal data.
The right to cancel („right to be forgotten“) does not exist if the processing is required:
• to exercise the right to freedom of expression and information;
• to fulfill a legal obligation which requires processing under the law of the Union or of the Member States to which the controller is subject or for the performance of a task of public interest or in the exercise of official authority delegated to the controller;
• for reasons of public interest in the field of public health pursuant to Article 9 (2) (h) and (i) and Article 9 (3) GDPR;
• for archival purposes of public interest, scientific or historical research purposes or for statistical purposes under Article 89 (1) GDPR, to the extent that the law referred to in paragraph 1 is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
• to assert, exercise or defend legal claims.
(6) Right to restriction of processing
You have the right to request that we restrict the processing of your personal data if any of the following conditions apply:
1. the accuracy of the personal data is disputed by the data subject for a period of time allowing the controller to verify the accuracy of the personal data;
2. the processing is unlawful and the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data;
3. the person responsible no longer needs the personal data for the purposes of processing, but the data subject requires them to assert, exercise or defend legal claims; or
4. the data subject has lodged an objection to the processing pursuant to Article 21 (1) GDPR, as long as it is not certain that the responsible reasons of the person responsible prevail over those of the person concerned.
If the processing has been restricted in accordance with the above-mentioned conditions, these personal data will only be stored with the consent of the data subject or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons important public interest of the Union or of a Member State.
In order to exercise the right to limit processing, the data subject may contact us at any time using the contact details provided above.
(7) Right to data portability
You have the right to receive the Personal Data You provide to us in a structured, common and machine-readable format, and you have the right to transfer that information to another person without hindrance by the controller providing the Personal Information were to be transmitted, provided that:
1. the processing is based on a consent pursuant to Article 6 (1) (a) or Article 9 (2) (a) or a contract pursuant to Article 6 (1) (b) GDPR; and
2. the processing is done using automated procedures.
When exercising the right to data portability in accordance with paragraph 1, you have the right to obtain that the personal data are transmitted directly from one controller to another, as far as technically feasible. The exercise of the right to data portability is without prejudice to the right of cancellation (the right to be forgotten). This right does not apply to processing necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the controller.
(8) Right to object
You have the right, for reasons of your own particular situation, to object at any time to the processing of personal data relating to you pursuant to Article 6 (1) (e) or (f) of the GDPR; this also applies to profiling based on these provisions. The controller no longer processes the personal data unless he can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing is for the purpose of enforcing, pursuing or defending legal claims.
If personal data is processed in order to operate direct mail, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail. If you object to the processing for direct marketing purposes, the personal data will no longer be processed for these purposes.
Regarding the use of information society services, regardless of Directive 2002/58 / EC, you can exercise your right to object through automated procedures that use technical specifications.
You have the right, for reasons of your own particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes under Article 89 (1), except when: the processing is necessary to fulfill a public interest task.
The right of objection can be exercised at any time by contacting the respective person responsible.
(9) Automated decisions on a case-by-case basis, including profiling
You have the right not to be subjected to a decision based solely on automated processing – including profiling – that will have legal effect or similarly affect you in a similar manner. This does not apply if the decision:
1. is required for the conclusion or performance of a contract between the data subject and the controller,
2. is authorized by Union or Member State legislation to which the controller is subject, and where such legislation contains appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or
3. with the express consent of the person concerned.
The controller shall take reasonable steps to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the controller, to express his or her own position and to challenge the decision.
This right can be exercised by the data subject at any time by addressing himself to the responsible person.
(10) Right to complain to a supervisory authority
Furthermore, without prejudice to any other administrative or judicial remedy, they shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their residence, place of work or place of alleged infringement, if the data subject considers that the processing concerns them personal data breaches this Regulation.
(11) Right to effective judicial remedy
Without prejudice to an available administrative or extrajudicial remedy, including the right to complain to a supervisory authority under Article 77 of the GDPR, it shall have the right to an effective judicial remedy if it considers that its rights under this Regulation have not been resolved in accordance with violated by this Regulation regarding your personal data.
(1) With your consent, you can subscribe to our newsletter, which informs you about our current interesting offers. The advertised goods and services are named in the declaration of consent.
(2) To register for our newsletter, we use the so-called double opt-in procedure. This means that after you have registered, we will send you an e-mail to the e-mail address specified in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to inform you about possible misuse of your personal data.
(3) The only requirement for sending the newsletter is your e-mail address. The specification of additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR.
(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare the cancellation by clicking on the link provided in each newsletter e-mail, via this form on the website, by e-mail to firstname.lastname@example.org or by sending a message to the contact details provided in the imprint.
(5) We point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent include so-called web beacons or tracking pixels that represent one-pixel image files stored on our website. For the analysis, we link the above-mentioned data and the web beacons with your e-mail address and an individual ID. The data are collected exclusively pseudonymised, so the IDs are not linked to your other personal data, a direct personal reference is excluded. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or informing us via another contact path. The information will be stored as long as you have subscribed to the newsletter. After logging out, we store the data purely statistically and anonymously.
(6) We use an external service provider for sending newsletters. Separate order data processing has been entered into with the service provider to ensure the protection of your personal data. Currently we work together with the following service provider:
The Rocket Science Group LLC d / b / a MailChimp
675 Ponce De Leon Ave NE, Suite 5000
Atlanta, Georgia 30308
Tel .: +1 404 806-5843
The following data is transmitted to MailChimp:
– E-mail address
– IP address
MailChimp or the parent company The Rocket Science Group LLC is certified under the US-EU Privacy Shield Agreement, thereby ensuring compliance with European data protection standards. The current status of the certification can be checked at the following link:
Use of Google Analytics
(1) This website uses Google Analytics, a web analytics service provided by Google Inc. („Google“). Google Analytics uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator.
(2) The IP address transmitted by Google Analytics as part of Google Analytics will not be merged with other data provided by Google.
(3) You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the browser plug-in available under the following link. in download and install: https://tools.google.com/dlpage/gaoptout?hl=de.
(4) This website uses Google Analytics with the extension „_anonymizeIp ()“. As a result, IP addresses are processed shortened, a person-relatedness can be excluded. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.
(5) We use Google Analytics to analyze and regularly improve the use of our website. With the statistics we can improve our offer and make it more interesting for you as a user. For the exceptional cases in which Personal Information is transferred to the US, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DSGVO.
(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can disable the cross-device analysis of your usage under My Data, Personal Information in your customer account.
Google Re / marketing services
On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use the marketing and remarketing services („Google Marketing Services „), LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“ Google „).
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If a user e.g. Showing ads for products he’s been interested in on other websites is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called „Web Beacons „) incorporated into the website. With their help, the user is provided with an individual cookie, i. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the US is transmitted and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, they can be displayed according to his interests, the ads tailored to him.
The data of the users are pseudonym processed in the context of the Google marketing services. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google’s servers in the United States.
Among the Google marketing services we use is u.a. the online advertising program „Google AdWords“. In the case of Google AdWords, each advertiser receives a different „conversion cookie“. Cookies can not be tracked through AdWords advertisers‘ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
In addition, we may use the „Google Tag Manager“ to integrate and manage the Google Analytics and Marketing Services on our website.
If you wish to opt-out of interest-based advertising through Google Marketing Services, you can take advantage of Google’s recruitment and opt-out options: https://www.google.com/ads/preferences.
Use of social media plugins
(1) We are currently using the following social media plug-ins: [Facebook, Google+, Instagram, Pinterest]. We use the so-called two-click solution. In other words, when you visit our site, no personal data is initially passed on to the providers of the plug-ins. The provider of the plug-in can be identified by the marking on the box above its initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and activate it, the plug-in provider receives the information that you have accessed the corresponding website of our online service. In addition, the data collected when visiting our website are transmitted. In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, personal data will be transmitted by you to the respective plug-in provider and stored there (with US providers in the USA). Since the plug-in provider carries out the data collection, in particular via cookies, we recommend that you delete all cookies before clicking on the greyed-out box via the security settings of your browser.
(2) We have no influence on the collected data and data processing operations, nor are we aware of the full extent of the data collection, the purpose of the processing, the storage periods. We also have no information to delete the data collected by the plug-in provider.
(3) The plug-in provider saves the data collected about you as usage profiles and uses these for purposes of advertising, market research and / or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the formation of these user profiles, whereby you must contact the respective plug-in provider to exercise it. The plug-ins allow us to interact with social networks and other users so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f DSGVO.
(4) The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged into the plug-in provider, your data collected from us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and z. For example, if you link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend logging out regularly after using a social network, but especially before activating the button, as this will prevent you from being assigned to your profile with the plug-in provider.
(5) For more information on the purpose and scope of the data collection and its processing by the plug-in provider, please refer to the privacy statements of these providers, which are provided below. There you will also find further information about your rights and settings options for the protection of your privacy.
(6) Addresses of the respective plug-in providers and URL with their privacy notices:
1. Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; https://www.facebook.com/policy.php; Further information on data collection: https://www.facebook.com/help/186325668085084, https://www.facebook.com/about/privacy/your-info-on-other#applications and https: //www.facebook .com / about / privacy / your-info # everyoneinfo. Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.
2. Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.
3. Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; https://help.instagram.com/155833707900388
4. Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; https://about.pinterest.com/de/privacy-policy.
Facebook Pixels, Custom Audiences and Facebook Conversion
Within our online offer is due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, the so-called „Facebook pixel“ of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland („Facebook“).
Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called „Facebook ads“). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (eg interests in certain topics or products visited by them) Web pages determined), which we transmit to Facebook (so-called „Custom Audiences“). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called „conversion“).
The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, general notes on how to display Facebook Ads, in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/business/help/651294705016616.
You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
You may also opt-out of cookies used for metering and promotional purposes through the Network Advertising Initiative’s opt-out page (https://optout.networkadvertising.org/) and the US website (https://www.aboutads.info/ choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).
Integration of services and contents of third parties
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Services, such as Include videos or fonts (collectively referred to as „content“).
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.